On running shoes have been cropping up more and more prominently in recent years, and the latest celebrity to pledge allegiance to the Swiss sportswear brand is Dune and Challengers star Zendaya.
Dream Together, On’s new short film with Zendaya, celebrates the power of community.
‘Whether we win or lose. We learn. We get back up. Together.’ That’s the message of the minute-long video, as Zendaya showcases some of On’s latest kit.
“I’ve been a big fan of On for a long time,” the Euphoria actor said. “And now it’s official.”
Zendaya On partnership: the future of fashion
The 27-year-old is well known for her high fashion looks. She wowed onlookers in a gorgeous John Galliano creation at this year’s Met Gala.
The multi-year collaboration with On expands her influence into the athleisure sphere, and propels the sportswear brand even further into the world of fashion.
In On’s new Zendaya Edit you can see her modelling their Movement Bra, Active Tights and the Cloudtilt shoes – a walking shoe designed for comfort and style.
“Move, learn, dream together. Whether we’re athletes, or not,” she says in the short film. It seems that On are leaning into the lifestyle market while also staying true to their running roots.
You can watch the movie below.
