You Oughta Know: What Lo Wants, A Sustainable LA-Based Plus Size Brand

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Have you been looking for an indie plus size brand that is designed and produced in LA? Well, then we have a fun brand that you oughta know! Meet What Lo Wants, the Influencer-turned-designer, Lauren Gray has an accessible, sustainable, fashionable, and ethically sourced plus size brand that gives us a few more options up through a size 32!

“Fat babes want nice clothes too. Fat babes care about the earth.”

Lauren Gray

Image via What Lo Wants

Being back in California has allowed us to connect with local plus size talent and indie brands that are doing impressive things and Lauren’s brand, What Lo Wants is a fun one! Especially if you have been looking for easy fashion pieces that pride themselves on fit, quality, and sustainability.

“Plus size babes not only deserve to feel good IN the clothes we wear but also ABOUT the clothes we wear. What Lo Wants’ mission is to make quality pieces that celebrate plus-size bodies – not hide them – while respecting the planet and paying the crafters who make them fair, living wages.”

Launched in 2021, Lauren leveraged her community that she has built to launch What Lo Wants. With this brand, you can expect playful matching sets, strategic cutouts, cheeky ruching, and an impeccable fit that have influencers like

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