For better or for worse, the Travis Kelce and Taylor Swift takeover continues. The NFL’s most famous couple of all time has permeated the betting world with multiple exotic props. But one particular yes or no prop on FanDuel Canada — tied to question millions are asking — has really raised eyebrows.
“Will Travis Kelce propose to Taylor Swift?”
Yes, we’re dead serious. You can actually bet on that. As tweeted out by betting insider Ben Fawkes, FanDuel’s opening odds were at +190 for yes and -250 for no — with those odds RAPIDLY adjusting to +1120 for yes and -3500 within 30 minutes.
We should mention that the opening odds — +190 for yes and -250 for no — implied a probability of just under 35 percent that Kelce will drop to one knee at Allegiant Stadium on February 11. Like it or not, that would probably break the internet.
You have to give FanDuel its flowers (or throw ’em the bouquet?). One of the three major sportsbooks that comprises the NFL’s tri-exclusive betting partnership, these guys know how to drum up some action. The interest level in this kind of prop extends far beyond the typical 25-40 male demographic. This kind of prop targets the hundreds of millions of women who call themselves T-Swift fans.
But how do we, as analysts, approach…