February 27, 2025 marks a major transformation for the WTA, as the organization undergoes a complete rebranding across its website, social media channels, and other platforms. This is the most significant overhaul since the last redesign in late 2020, and it brings a striking new look to women’s professional tennis.
A bold departure: Goodbye purple, hello green
This is not just a tennis court. This is our stage to rally the world. #WTARallyTheWorld pic.twitter.com/qA64VMcNcX
— wta (@WTA) February 27, 2025
One of the most dramatic changes is the departure from the iconic purple color scheme. For the first time in recent history, the WTA is embracing green as its primary color, including a refreshed logo that sets the tone for a bold new direction. The previous purple logo, featuring a female tennis player, was introduced in December 2020, replacing the oval-shaped WTA logo that had been in use for a decade.
Beyond the logo, the redesigned WTA website introduces subtle updates, though its overall design and functionality remain largely unchanged from the previous version, at least for now. The real shift, however, lies in the brand’s renewed mission and messaging.
Rally the World: A vision for the future
Powered up & ready to rally ✨ #WTARallyTheWorld
