The Women’s Super League (WSL) recorded the biggest growth worldwide in internet search for global sports leagues and competitions in 2023, research has revealed.
The WSL registered a 258 per cent increase in search in 2023, according to Redtorch’s SportOnSearch report, which measured people’s search for sporting leagues.
Major League Soccer (MLS) recorded the second-biggest increase with 87 per cent, while the UEFA Women’s Champions League was the fifth fastest growing search team, registering a 70 per cent increase.
The National Women’s Soccer League (NWSL) also featured in the top 10 after recording a 50 per cent increase.
The Redtorch report analysed data using Google trends from 2023 and compared the results to each sport’s search topic’s previous four-year average.
The increase in WSL search coincided with a record-breaking 2023 Women’s World Cup. The tournament in Australia and New Zealand had a total attendance of 1.9million match-going fans across the 64 games, while Spain’s victory over England in the final peaked at 14.8m viewers in the UK.
Search results for the WSL increased significantly in Zambia and Ireland, two nations making their Women’s World Cup debut, while Jamaica also featured in the top 10 WSL search regions. Jamaica finished ahead of…
 recorded the biggest growth worldwide in internet search for global sports leagues and competitions in 2023, research has revealed. The WSL registered a 258 per cent increase in search in 2023, according to Redtorch’s SportOnSearch report, which measured people’s search for sporting leagues. Major League Soccer (MLS) recorded the second-biggest increase with 87 per cent, while the UEFA Women’s Champions League was the fifth fastest growing search team, registering a 70 per cent increase. The National Women’s Soccer League (NWSL) also...){kind=link}