Wrexham’s Racecourse Ground will have a new name next season for the second time in its history following a lucrative sponsorship deal that is expected to earn the club a substantial seven-figure sum.
SToK Cold Brew, a brand of iced coffee, has paid for the naming rights to the Welsh club’s historic home stadium. They join Betty Buzz on the roster of new sponsors following yesterday’s announcement that the beverage company set up by Blake Lively, the Gossip Girl star and wife of co-owner Ryan Reynolds, will not only feature on the new training kit for the men and women’s teams in the 2023-24 campaign, but also the hospitality suite used by the co-chairmen on a matchday as well as sponsoring the upcoming U.S. tour.
With further big-money sponsorship agreements, including the prestigious front-of-shirt slot for next season, due to be revealed before close of business on Monday, these are heady financial days for the newly promoted club owned by Reynolds and Rob McElhenney.
But what does all this mean for Wrexham, their supporters and the rest of League Two? The Athletic takes a look…
Another day, another sponsorship
Yes, and a biggie. Naming rights for a club’s home stadium are always a huge deal for supporters, so SToK Cold Brew, owned by Danone North America, becoming…
