Women’s Super League clubs saw aggregate revenues rise by 60 per cent in a record-breaking 2021-22 season, according to new figures published by Deloitte.
Clubs brought in combined revenues of £32million, up from £20m in the previous season, with the increases driven by new commercial and broadcast deals.
Wages rose to a combined total of £25m, up 37 per cent on the previous campaign, but clubs made an aggregate pre-tax loss of £14m, according to Deloitte’s Annual Review of Football Finance.
From the start of last season, WSL and Women’s Championship clubs benefitted in part from a landmark broadcast deal between Sky and the BBC worth a reported £8m per season.
WSL clubs took a 75 per share and Championship clubs 25 per cent, with an equal fixed amount per club, plus a share based on league position.
Deloitte predicted that revenues should continue to rise.
A new title sponsorship deal with Barclays includes a £30m investment into the WSL and Women’s Championship from 2022-25, while clubs are also benefitting from increased attendance.
Matchday revenues accounted for nearly 10 per cent of WSL clubs’ combined revenues during 2021-22 with an average league attendance of 1,923, but with crowds up by nearly 200 per cent to 5,616 per match in the 2022-23 term, those…
