The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.
Sparked by 2021’s landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance “unit” worth about $113,000.
This year’s inaugural $15 million purse represents 26% of the competition’s $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men’s fund.
That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.
“We are all playing in the same March Madness,” said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. “The treatment for the men and women should be equal. We get a unit!”
