Nikki Doucet, the CEO of the English women’s professional game, says moving the Women’s Super League (WSL) and Championship’s streaming platform to YouTube will grow the game’s reach.
Doucet also confirmed there is a “long-term” timeframe to pay back the £20million ($25.2m) loan provided by the Premier League to Women’s Professional Leagues Limited (WPLL, previously NewCo), and said her job was to find more owners like London City Lionesses’s Michele Kang to invest in clubs and drive revenue.
The WSL and Championship’s YouTube channels have replaced the FA Player as the divisions’s primary streaming service for the 2024-25 season, with all non-televised WSL matches and select Championship games available to view globally on the platform.
The WSL’s broadcast deal was set to expire at the end of last season and in April this was extended for a further year by the BBC and Sky Sports. Doucet said the move to YouTube can help make the case for the value of both leagues when the media rights go out to tender again next year.
“When we are going to market, we are including both the WSL and the Championship (broadcast rights),” Doucet said.
“We had 55,000 people watch the (London City Lionesses vs Newcastle United) game (on YouTube on Sunday). When you think…
 and Championship’s streaming platform to YouTube will grow the game’s reach. Doucet also confirmed there is a “long-term” timeframe to pay back the £20million ($25.2m) loan provided by the Premier League to Women’s Professional Leagues Limited (WPLL, previously NewCo), and said her job was to find more owners like London City Lionesses’s Michele Kang to invest in clubs and drive revenue. The WSL and Championship’s YouTube channels have...){kind=link}