The business of sports—from schedules to (missing) prize money to merchandise to earnings—dominated the week’s women’s basketball news:
WNBA schedule shenanigans
On Monday, the WNBA surprisingly dropped the 2025 schedule. Why?
First, it seems a bit odd to hype next season’s schedule before the free agency period, where a number of prominent players likely will change teams. Imagining forthcoming matchups—including revenge games—makes more sense when every teams’ roster is mostly set. That’s especially true for the Golden State Valkyries, who only began to build their team in Friday’s expansion draft.
The 2025 WNBA Schedule is LIVE ️
Browse through key matchups that will shape the upcoming szn, such as recent Finals rematches and battles between teams with No. 1 overall draft picks, and our annual Commissioner’s Cup games.
Check it all out on https://t.co/HF5BTljYz4 pic.twitter.com/a4S79NIP1Q
— WNBA (@WNBA) December 2, 2024
Second, shouldn’t the league try to build some anticipation for the schedule release? The WNBA could take a cue from Unrivaled, which effectively has cultivated fan engagement with it’s various announcements of players, rosters and more (and another example is below). The WNBA, which very much values social media…
