When basketball player Sue Bird, soccer player Alex Morgan, snowboarder Chloe Kim, swimmer Simone Manuel and former Head of Content of Player’s Tribune Jessica Robertson decided to join forces to form TOGETHXR, one of their goals was to put a brighter spotlight on women’s sports. As fans of women’s sports, you’re well aware that the coverage it receives is insufficient. The company’s website tells it bluntly, in all capital letters:
WOMEN MAKE UP 44% OF ALL PARTICIPANTS IN SPORT YET ONLY RECEIVE LESS THAN 16% OF SPORTS MEDIA COVERAGE.
The Golden State Valkyries have yet to make their WNBA debut, but we can already get familiar with their game, as they become the first-ever WNBA team to collaborate with TOGETHXR on an “Everyone Watches Women’s Sports.” shirt in the team’s signature color, “Valkyrie Violet.”
The shirt will be available beginning Friday, July 19, at shop.valkyries.com. Starting Tuesday, July 23, fans can purchase it in the Team Shop outside Chase Center in San Francisco.
