The Golden State WNBA expansion team announced Tuesday its name and brand identity: the Golden State Valkyries.
The name, which originates from Norse mythology, refers to a “host of warrior women who are fearless and unwavering — flying through air and sea alike,” a team release said. “This brand is Golden State’s modern interpretation of Valkyries: strong, bold, and fierce.”
The team’s primary color is “Valkyrie Violet,” which signifies “power, ambition, nobility, and women’s empowerment, much like purple has been used symbolically in modern history,” the team said.
Welcome to the @WNBA! 👏 https://t.co/3iAhGeazvd
— NBA (@NBA) May 14, 2024
“It feels like we’ve arrived,” Valkyries president Jess Smith told ESPN. “As much as I’ve loved saying ‘WNBA Golden State,’ that was a placeholder, and this is who we are. To be able to put that stake in the ground and begin building the brand equity and begin bringing our community together around this, it’s a really special moment.”
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