The WNBA has added CarMax as one of its Changemakers, a new addition to the league’s integral partnerships program. Here’s what you need to know:
- The deal adds the company as a core partner for the league on a multiyear deal. WNBA chief growth officer Colie Edison declined to disclose the financial terms of the deal.
- The used car retailer will become a featured partner for important WNBA events, like the draft, Commissioner’s Cup and All-Star Game.
- The league has had a previous working relationship with CarMax, with the company serving as an advertiser. WNBA stars Candace Parker and Sue Bird, as well as the NBA’s Steph Curry, also star in CarMax commercials.
- CarMax becomes the sixth WNBA Changemaker, joining Nike, Deloitte, AT&T, Google and US Bank.
The Athletic’s instant analysis:
What it means for the WNBA
The WNBA gets another high-profile company to commit to it as the league continues to build up and focus on new revenue streams ahead of its 27th season, which begins Friday.
“They wanted to further work with us and we really have loved everything we’ve done with them so far,” Edison told The Athletic. “Carmax is one of the first to put the WNBA logo first before the NBA logo in their logo lock up. … And they’ve just had a commitment to the WNBA right…
