WNBA: 2023 season saw viewership, attendance growth

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WNBA experiences viewership, attendance boost in 2023

As supporters of women’s sports well know, if any effort is made to amplify women’s sporting events, making them accessible and available to the masses, then they will succeed.

Unsurprisingly, showing 25 WNBA games on ESPN’s family of nationally-televised networks, in addition to games shown on CBS Sports Network, resulted in the most-watched regular season in 21 years, with an average of 505,000 viewers for games broadcast on ABC, ESPN and CBS. These numbers are a 21 percent over last year’s viewership marks. The league also saw increased digital engagement, with approximately 373 million social media views and more than one million new followers on social platforms. “This surge in interest not only showcases the immense talent and athleticism on the court but also highlights the compelling narratives that continue to emerge about the players and the league,” noted Commissioner Cathy Engelbert.

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