Wimbledon responded to the accusations following their decision to marginalize Novak Djokovic and exclude him from key components of their promotional campaign, like the official poster. “We are very proud to have Novak in our promotional video and for presenting him as one of the champions that other players should challenge,” Wimbledon said per Sportskeeda.
However, Djokovic is framed as a “Champion to Beat” and is featured for a very short time in the promotional video. WTA player Andreea Prisacariu thinks this was another punch thrown at Djokovic. “It’s fine, let them do whatever…
I am tired of almost everyone punching Nole. He is too big for them. This is the truth,” Prisacariu wrote on Twitter. You can watch the controversial Wimbledon video ad below. “Creatively, the end scene of the promotional video features a couple of singles players that are presented as challengers, so neither Novak nor Jelena is featured at that moment,” Wimbledon stated.
Here are some of the YouTube reactions to the promotional video from tennis enthusiasts around the world:
Promoting Djokovic is a part of the overall strategy
…