It’s not uncommon for running brands to look into new ways of changing the game in who they choose to support. Saucony is no exception, having announced its first-ever name, image, likeness (NIL) program last month, which coincidentally was National Nurses Month. This new program is exclusively for nursing students, in partnership with Galen College of Nursing, one of the largest nursing education programs in the U.S.
What Is NIL?
In simple terms, name, image, and likeness (NIL) programs permit college athletes to use their name and promote themselves through products and services to earn money.
Since 2021, NIL programs have traditionally allowed college athletes to partner with companies for sponsorships and other marketing opportunities. The goal of this particular NIL program is to raise awareness of the vital role that nurses play in healthcare, as well as inspire and prepare the next generation of nursing professionals.
With regard to collegiate athletes, NIL programs have traditionally served as legal protections that allow them to pursue partnerships with brands and other professional domains. This…
