The sexual wellness industry is booming. You can purchase an almost $100 vibrator from Gwenyth Paltrow’s Goop or be paid $1,000 a year to test out sex toys. A recent report on the sexual wellness market valued it at 6.47 billion dollars in 2022. It’s expected to grow to 10.05 billion dollars in 2028. With so many consumers interested in the topic, it would seem that everyone is having mind-blowing sex. But, as Maria Yagoda explores in her new book, Laid and Confused, that’s just not the case.
“I would love to see more openness and frank discussions around the fact that it’s OK for sex not to be amazing sometimes,” Yagoda says. “We don’t have to put so much pressure on our sex lives to validate who we are as people and our identities.”
But that also doesn’t mean we shouldn’t work toward creating better—and more enjoyable—sex lives. For her book, Yagoda set out on this journey herself, chronicling her tries at different techniques and trends to improve her sex life. That included mindfulness.
Mindfulness and Your Sex Life (Because, Yes, They Coexist)
It starts with your individual relationship…
