Why Is YouTube Obsessed with Running Marathons on Zero Training?

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I sat idly at my desk, scrolling through various social media apps, feeling sluggish and unmotivated. I had a six-mile run scheduled for that afternoon, but my brain was already constructing excuses to bail. I opened YouTube and noticed one of my favorite creators, elite Norwegian rock climber and popular vlogger, Magnus Midtbø, had a new upload. Something instantly seemed off upon inspection of the title thumbnail. He was running.

In it, Magnus gazed painfully into the camera. A long, desolate road stretched far into the desert behind him. The video was titled, I tried to run a marathon in the hottest place on earth *without training.*

I watched perplexed. Why is Norway’s best climber running a marathon? To his 1.77 million subscribers, Magnus is known for his engaging climbing content and training techniques with a few novel experiences thrown into the mix, most of which center around rock climbing. While he is an incredibly fit individual, he does not produce running content, nor does he discuss any previous running experience on his channel. I’m not…

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