There is a unique nuance in the plus size fashion space, one that many mainstream retailers, brands, and marketing experts miss all the time when trying to woo the plus size consumer. One that we are starting to see and feel, even among the plus size brands. Something that around 2015 was peak plus size fashion… the Plus Size Community.
Now… walk with me for a few as I break this down.
As the plus size fashion industry has grown, thanks to the various OG plus size professionals, legends, icons and plus size influencers who paved the way, when everyone thought that plus size fashion was a fad, the industry has grown curiously stagnant, or so we are led to believe.
Never mind the reports that state that plus size fashion is forecasted to be a $501.35 billion dollar market by 2033. During this perceived stagnancy, murmurs of Ozempic, the contraction of plus size stores, influencers walking away from this space, brands acquiring each other, leadership changing hands to people who are not connected to the plus size space, the plus size community has felt the change.
Concerns about what is happening have hit a fever pitch and as I have been watching, reading, and observing, I wanted to take it all in to analyze with my Virgo Sun, Cap Moon tendencies, just what has…
