When Taylor Swift shows up for an NFL game, what’s a TV broadcast to do?

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Cover 7 | Friday A daily NFL destination that provides in-depth analysis of football’s biggest stories. Each Friday, Richard Deitsch examines some of the biggest storylines in the NFL media world.


Richie Zyontz got his foot in the door of sports broadcasting in an almost unheard-of way today: He took a full-time security job at CBS’ headquarters on West 52nd Street in New York in the late 1970s and eventually made his way into the research department for CBS Sports. He would be the first person to tell you that he is old school.

For five decades Zyontz has produced pro football at the highest level, including the last 21 years as the lead producer on Fox’s top NFL broadcast. He has served as the lead television producer for seven Super Bowls, an assignment maybe two dozen or so people on earth can say they’ve done.

Between Zyontz and Fox lead NFL director Rich Russo, they have been part of 29 Super Bowls, including time at Fox and CBS Sports. Last year’s Super Bowl was Russo’s fifth as lead director.

Zyontz produced John Madden for many years and texted the legendary broadcaster daily before his death. The two were so interconnected that Madden introduced Zyontz to his wife, June, in 1986 and was the best man at Zyontz’s 1990 wedding, which took place at Madden’s…

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