The House v. NCAA settlement, granted final approval Friday, has been touted as a means of restoring order to this Big Money Era of college sports. Starting this summer, Power 4 and other Division I schools can begin directly paying their athletes via an annual revenue sharing pool capped at roughly $20.5 million per school in year one.
But because schools have been preparing to navigate this new world order — and how to gain a competitive edge under it — many in the industry expect the budding NIL arms race to continue at the top of the sport, and at a price point much higher than the cap.
“The top (football) teams are going to cost $40-50 million a year,” said one power conference personnel director. “That’s where this is going. Anyone who thinks different is nuts.”
That projected “budget” includes additional NIL (name, image and likeness) payments from collectives and outside organizations to athletes on top of the capped revenue sharing from the school. It would be a steep increase from the market-setting $20 million in NIL money Ohio State funded its roster with last season on the way to a national championship. But most significantly, a number of industry sources believe that $40 million-$50 million rate will continue beyond this upcoming season, where a…
