MoneyCall Newsletter 📈 | This is the first edition of The Athletic’s weekly sports business newsletter. Sign up here to receive MoneyCall directly in your inbox.
Welcome to MoneyCall, the essential sports business newsletter! In case you’re wondering why we’ve launched this weekly project:
Sports business has never been more dynamic, competitive or intriguing. Who is battling for attention, earning investment and creating opportunities? My goal is to help you make sense — and get ahead — of the stories, trends and names that matter most.
I’m the Sports Business editor here at The Athletic, and 2025 will be my 30th year working in and around the sports industry. I might be curating this effort, but our unique edge is being able to tap into the authority and access of our entire team, bringing you into the middle of the biggest conversations every Wednesday, plus select other times.
Hope you find it valuable, and feel free to reach out to me at moneycall@theathletic.com.
Driving the Conversation: What will happen in 2025?
Is Tom Brady one-and-done in the Fox NFL broadcast booth? After his upcoming first Super Bowl as a broadcaster, would he really walk away from the rest of his 10-year, $375 million contract?
Yes, predicts my colleague Richard Deitsch — so Brady…