This was a massive summer in terms of platforms and exposure for grassroots women’s basketball. Whether it was shoe circuits, television broadcasts or invite only camps, we have seen the overall platform of the women’s game take things to a new level.
This weekend marks the unofficial end of the summer schedule with two events in New York City: the 4 Tha Culture Girls Basketball Tournament at Rucker Park (hosted by various stakeholders in the girls’ grassroots game) and Nike’s World Basketball Festival which will host numerous high school athletes as well as brand representatives.
The traditional shoe circuits: Nike EYBL, Adidas 3SSB, and Under Armour Next continued to pour in resources this summer and teams are receiving more sponsorship than ever. An independent circuit has emerged, the Select 40, which hosts 17U, 16U, and 15U championships as well as 300+ colleges represented at the event to recruit from its talented pool.
Nike has added the Nike Basketball Academy in Portland, Oregon where 16 high school athletes spent a few days learning and competing in an elite setting.
Adidas debuted Eurocamp on the girls’ side which included 20 of its top players practicing, touring Italy, and competing against two teams of European all-stars. Adidas also hosted…
