Freelance journalist Larry Hamel is a former Sunday sports editor for the Chicago Sun-Times and founder and coach of the Gold Coast Spikers beach-volleyball training program. Hamel lives in Chicago and plays both indoor and beach volleyball.
By Larry Hamel for VolleyballMag.com
The Nielsen ratings for the NCAA women’s indoor volleyball championship match in 2021 provided the sport a welcome dose of holiday cheer.
Its cheeks weren’t quite so rosy this December.
Seven-figure overall viewership on ESPN2 and a rating that translated to 435,000 viewers in the 18-49 demographic, the group most coveted by advertisers, were causes for rejoicing in the halls of ESPN and for college-volleyball fans a year ago, particularly when those numbers demonstrated significant audience growth during the era of cord-cutting on cable TV. ESPN’s PR machine out of Bristol, Connecticut, flooded social media with a graphic that trumeted the “the most viewed college volleyball game ever on ESPN networks.”
However, that ratings bonanza, while not nearly fool’s gold, proved to be an anomaly, what is known as an outlier in statistical lingo. The NCAA final this past Saturday night on ESPN2 backtracked to 786,000 total-average viewers in a 2-hour, 5-minute telecast, a 33.8% drop from the…
