Despite her upcoming return to competition next month at Indian Wells, where she’ll have an opportunity to promote her long-standing brand EleVen, Venus Williams has made the decision to suspend operations of her tennis apparel company for an unspecified period.
The five-time Wimbledon champion, who established EleVen back in 2007, has notified retailers via email of her decision to temporarily halt the brand’s operations. The American tennis legend aims to utilize this pause to refine the label, ultimately intending to reintroduce it with an enriched “overall brand experience.”
“This decision wasn’t easy, but it’s a crucial step towards ensuring that we come back stronger and better than ever,” explained Williams, who graduated with an associate degree in fashion design from the Art Institute of Fort Lauderdale in 2007.
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Despite the clearance sale, Williams assures us that this is not a farewell but merely a “see you soon.” She emphasizes her dedication to embodying the brand’s credo, “Be your best self,”…
