USWNT won Olympic gold without Alex Morgan, but her impact extends beyond on-field wins

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Editor’s note: This is an updated version of an article to reflect Alex Morgan’s retirement announcement on Sept. 5, 2024. The story was first published on Aug. 1, 2024.

Alex Morgan was inescapable this summer, but not because she went to the Olympics. Whether it’s Coca-Cola commercials or Reese’s Instagram ads, she was on every screen and every device. Sponsors made these deals expecting Morgan to be on the U.S. women’s national team roster for the Paris Games. But when head coach Emma Hayes announced her team in June, the unthinkable happened: no Morgan.

It was a surprise and yet it wasn’t.

Morgan has played for the United States in every major tournament they’ve participated in since 2011. She has won the World Cup twice, worn Olympic gold and bronze medals, and with 123 goals, is eighth on the women’s all-time international goals scored list. She is also on the downslope of her career, having long ago left behind the “baby horse” moniker fondly bestowed on her by senior teammates and becoming the senior teammate herself.

“Putting a squad together, you’re always going to disappoint someone,” said Hayes during a podcast taping for “The Women’s Game” with Sam Mewis. “I think when it comes to Alex, first of all, there’s no easy way to give…

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