Yukihito Taguchi-Imagn Images
United States women’s national team head coach Emma Hayes has a goal much bigger than winning the 2027 World Cup.
Hayes has begun rolling out her strategy for “The WNT Way,” which she calls “a female blueprint to win and set the bar for the global game.” Hayes recently introduced the plans to her women’s national team staff at all levels, and she shared a presentation with a select group of reporters earlier this week.
Her vision had nothing to to do with on-field tactics, at least from a 10,000-foot view. The heart of the idea is viewing everything through “a female lens,” rather than accepting anything as a general truth because of how it is done in the men’s game, or even because it has historically been done in the women’s game (often one in the same problem, she noted).
“We always do this constant comparing to the men’s game. I don’t really care what they’re doing,” Hayes said, waving her hand dismissively on camera as she flipped between a brief presentation…
