The USTA has unveiled an ambitious strategy to propel the United States to the top spot in global tennis by 2035 — increasing the country’s tennis-playing population to 35 million total players, or 10% of the country’s population. This initiative, aimed at inspiring healthier individuals and communities, emphasizes player retention, coaching, and court availability.
“When players have exceptional experiences, we all succeed. When the delivery system flourishes, tennis grows. At the USTA, our role is to be a connector of excellence across the entire tennis ecosystem,” said Lew Sherr, USTA Chief Executive Officer and Executive Director. “By ensuring players new and old have access to the programs, coaching and facilities they need to progress on their tennis-playing path, we can continue to grow the game and deepen its positive impact — creating new opportunities for human connection and improving the physical, mental and emotional health and safety of our communities, both on and off the court.”
In the last four years, tennis has seen a significant surge in…
