Unveiling Nike’s London 2024 tennis collection

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Nike has unveiled the latest outfits for tennis players competing at Wimbledon 2024. In this article, we’ll showcase the newest tennis whites, designed to combine style and performance for the prestigious tournament.

The Nike Women’s Summer London Slam Dress is essentially a white version of the Nike Summer Paris Slam Dress launched at the French Open. With the departure of iconic players like Maria Sharapova and Serena Williams, Nike’s commitment to innovation in tennis fashion appears to have waned. While Naomi Osaka continues to receive custom Grand Slam outfits, Nike’s broader strategy seems to rely on reusing existing silhouettes with new color schemes and patterns instead of creating fresh designs for major tournaments. This trend has been evident for the past couple of years.

Regardless, the Nike dress for Wimbledon is a nice sleeveless design with a high neckline, providing a clean and athletic appearance. The back of the dress showcases a stylish and functional design with a racerback style for optimal range of motion. It also includes a cut-out detail and elastic waistband.

Nike Women's Summer London Slam Tank

Similar to the dress, the Nike Women’s Summer London Slam Tank features a variety of straps to provide coverage for different types of bras. Like all pieces in the collection, this tank is…

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