Finally, More Places to Shop In-Store for Plus Size Fashion!
For years, plus size shoppers have been left with dwindling options when it comes to shopping in person. Ever since the pandemic, the retail landscape has shifted, with many brands merging or acquiring each other, pulling plus sizes from stores or moving online entirely. But today, we have some exciting news! Today, we’re thrilled to announce Universal Standard in Nordstrom. The brand known for setting the gold standard in size inclusivity, is officially launching inside Nordstrom stores across the country.
This partnership is a game-changer. While Universal Standard has always been a leader in inclusive fashion, offering every style in sizes 00-40, their new collaboration with Nordstrom brings their size 12-32 offerings directly to 20 Nordstrom locations. This means that for the first time in years, many plus size shoppers will be able to touch, try on, and experience high-quality, stylish clothing in-store—something that’s become all too rare.
Why This Is a Big Deal
Let’s talk about access. The fact that 67% of women in the U.S. wear plus sizes yet have a fraction of the in-store shopping options compared to straight sizes is frustrating at best, exclusionary at worst. The…
