On Sunday February 9, 2025 the Philadelphia Eagles will take on the Kansas City Chiefs in Super Bowl LIX. Travis Kelce will be there. Taylor Swift will no doubt be cheering him on. Kendrick Lamar is slated to perform the halftime show. There’s a lot to look forward to.
Here at Outside, we are still thinking about an infographic published by the Athletic in the fall of 2024, which charts, of all things, the sheer volume of Uncrustables being consumed by the NFL. Yes, that’s right, if you haven’t heard, professional football players eat an ungodly amount of the pre-packaged, crust-cut-off, frozen peanut butter and jelly sandwiches sold by Smuckers and available in virtually every grocery store. According to the Athletic, NFL teams are tucking into somewhere upwards of 80,000 Uncrustables a year. And that’s just among the teams that chose to respond to their inquiry.
For their part, Smuckers has made the most of players’ love of their iconic sammie, engaging in brand partnerships with teams like the Ravens and players like the Kelce brothers.
Now, I don’t claim to be a…
