Two National Women’s Soccer League (NWSL) executives are expected to depart the league’s front office as part of a restructuring under commissioner Jessica Berman, multiple sources have confirmed to The Athletic.
Julie Haddon, the chief marketing and commercial officer, as well as Tatjana Haenni, the chief sporting director, will depart their roles this year. Haddon is expected to leave this summer, and Haenni is expected to leave later this fall, according to an internal document reviewed by The Athletic.
As of now, the league plans to repurpose Haddon’s role, while also hiring a new chief sporting director, according to league sources with knowledge of the decisions. The league sees these moves as a necessary evolution to reach the next step of its ambitious goals, according to the internal document.
The NWSL declined to comment on the restructuring at this time.
Haddon came to NWSL after a five-year stint with the NFL and marketing positions at PayPal, Twitter, eBay and SoFi. She also previously had an ownership stake in the Chicago Stars, though she eventually gave it up to join the league’s front office.
Julie Haddon (right) had been in a front office role with the NWSL since 2022. (Peter Aiken / Imagn Images)
She joined the NWSL in 2022 as the chief…
