Emma Raducanu has suffered another setback off the court, with telecoms giant Vodafone walking away from a £3 million sponsorship agreement. The move marks a fresh blow for the 22-year-old British tennis star, whose post-US Open career hasn’t matched the hype of her teenage triumph.
Once hailed as the golden girl of British tennis following her sensational 2021 US Open win at just 18, Raducanu quickly became one of the most sought-after faces in the world of sports marketing. Top global brands such as Tiffany & Co., Evian, Dior, Porsche, and British Airways were eager to align with her meteoric rise, building on her existing partnerships with Nike and Wilson.
But fast forward a few years, and her career has been plagued by injuries and frequent coaching changes—factors that have prevented her from maintaining consistent form. And now, it appears some sponsors are rethinking their investment.
According to DailyMail, Vodafone has opted not to renew its three-million-pound-a-year agreement with Raducanu. Insiders claim that the decision stemmed from her high financial demands during renegotiations.
Despite her recent struggles, Raducanu remains a high earner in the world of women’s sport. Sportico ranked her as the seventh highest-paid female athlete in 2024, estimating…
