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If the path to better involves “more,” then the Under Armour HOVR Machina 3 delivers. The third generation of the shoe that changed the game for high-mileage runners is the “more” of everything that runners love: more cushioning, more energy return, and more protection. At the end of the day, what do these upgrades translate to? More miles.
“When we first launched the Machina in 2020, we designed it to deliver maximum cushioning that also allowed propulsive toe off when you wanted to shift into a higher gear,” says Doug Smiley, director of Compete Run at Under Armour. “We’ve kept to that approach with the third generation but refreshed it.”
So how do you pack more into a shoe that’s already maximizing cushion and responsiveness? Under Armour decided to push the limit. The third iteration of this popular shoe is built with a new “decoupled,” heel and an unwrapped, dual-density HOVR midsole—all of which provide increased responsiveness. “What you get is a softer landing in the heel to set you up for your stride, and a firmer landing midfoot,”…
