Las Vegas Aces star forward A’ja Wilson is teaming up with Nike and Danish toymaker LEGO as part of the two brands’ new multi-year collaboration, the apparel giant announced on Thursday morning.
According to the release, the partnership aims to “inspire kids everywhere to play both on and off the court.”
Nike and LEGO’s collaboration will include experiential activations in the US, UK, and China this summer in conjunction with the United Nations’ International Day of Play on June 11th.
The companies are also releasing product collections, beginning with the 1,180-piece LEGO Nike Dunk set, which features an iconic Nike Dunk sneaker, a brick basketball, and the “Dunk” slogan.
Three-time WNBA MVP Wilson will support the project “by helping engage kids through a reimagined world of play that will come to life across digital channels,” with more information on her involvement to come.
Fresh off the launch her smash-hit A’One signature shoe, Wilson has become one of Nike’s most prominent athletes. Her addition to the Nike x LEGO team comes on the heels of a lucrative six-year contract extension between Wilson and the sportswear brand late last year.
“I have loved playing with LEGO bricks since I was a kid and know that my creativity and play helped me not only in…
