The fifth edition of the National Running Show saw the event firmly back on track. It attracted 26,158 runners, all gathering to find motivation, products and training advice. Initial survey responses indicate that the 273 exhibiting companies will collectively benefit from over £14 million spent by visitors as a result of the event.
Nathalie Davies, Portfolio Director at Raccoon Media Group, commented on the success. “We couldn’t have hoped for a better event to kick off to the year. It felt like the running community was back to full strength and there was an incredible buzz in the air. Last year, we had to check covid-passports and everyone wore masks, which put people off. This year, however, we were able to see the smiles and join in the hugs and high-fives. The aisles were full and exhibitors were rushing to get more stock to satisfy demand. Given the current economic climate, we’re proud that this event has given a much-needed boost to companies who have struggled to find new customers over the past year.”
The place to be for runners
The National Running Show Birmingham featured some incredible speakers who came to motivate and inspire runners. Speakers included the fastest British woman in history, Dina Asher-Smith, and Scottish Olympian Eilish McColgan. As…
