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One run in the Under Armour HOVR Phantom 3 is all it takes to confirm Under Armour has done it again. The running shoe design team at Under Armour loves to innovate—as evidenced by the entire HOVR line, built on the brand’s trademarked HOVR cushioning technology. That’s why every new feature of the third iteration of the fan-favorite Phantom has purpose. Katie Lau, global product director at Under Armour, says the shoe “delivers continuity with its premium fit and feel, but with thoughtful adjustments.”
What’s New for the Phantom 3
When making updates to its shoes, Under Armour values feedback from its athletes. In the case of the Phantom, UA tapped its running clubs and roster of athletes to find out what they loved about the Phantom 2 and to get their thoughts on what could be better. One requested change, especially from female athletes: a lower collar height. The Phantom 3 brings the collar height down for a more comfortable fit and with less friction around the ankle bone.
Another popular Phantom feature—the…
