One year after the NCAA allowed NIL deals, where athletes could profit from their name, image, and likeness, they have grown significantly. Female soccer players are gaining more attention and are starting to get signed through all forms of organizations, not just athletic brands and companies.
Several collegiate women’s soccer players signed impressive NIL deals earlier this year, including Reilyn Turner, who signed with Nike and later as an ambassador for Naomi Osaka’s suncare brand, Kinlò.
To celebrate the 50th anniversary of Title IX, Adidas signed 15 female collegiate athletes to NIL deals, four of which were women’s soccer players. Not only was this exciting, but they were the first group of student-athletes to sign an NIL deal with the major brand!
Overall, 2022 was a good year for some significant and historic NIL deals! Here are some of the biggest deals of the year.
Maddy Anderson
Maddy Anderson is a goalie for Mississippi State, one of the 15 collegiate athletes who signed with Adidas earlier this year. If you follow MSU women’s soccer, there is no surprise why Anderson was signed. She is currently MSU’s record holder for career shutouts as a goalie, with 13 total!
three stripe fam — proof that more is possible 🤍 @adidas @adidasnyc
