The USWNT brand is now a business, and the World Cup will help

Date:

Kelley O’Hara is in her 14th season as a member of the U.S. women’s national team, and there is still plenty to cherish. There is the pride of representing her country, the camaraderie with teammates and the thrill of competition, but another aspect that brings O’Hara joy is just seeing a fan wearing a jersey with her name on the back.

“Every time I see someone with my jersey on, it is very special and very cool. I don’t take it for granted at all,” she told ESPN by phone recently. “I’m like, ‘Wow, this is incredible that someone would go out and buy my jersey and pick me,’ you know? It’s a very special thing to see fans wearing your jersey.”

With the 2023 FIFA Women’s World Cup just three months away, there is another reason O’Hara could enjoy that kind of validation: money. With the USWNT riding two consecutive World Cup titles, the team — through its players’ union, the USWNT Players Association, or USWNTPA — is flexing its commercial muscle in terms of name, image and likeness (NIL) rights, and that’s putting more money into players’ pockets.

Stream on ESPN+: LaLiga, Bundesliga & more (U.S.)

According to the USWNTPA and government filings for the 2019 fiscal year — the most recent year that included a World Cup — the union received royalty payments of just under $1…

Read more…

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Latest News

More like this
Related