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Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members!
>”,”name”:”in-content-cta”,”type”:”link”}}”>Download the app.
Increasingly, runners are viewing what we wear as an essential way to signal something about who we are. My Tracksmith singlet indicates I might be interested in running a fast marathon (and that I took a break from social media in October of last year). My Janji artist series shorts signal that I’m quirky and eccentric, with a taste for off-road adventure. My Ciele bucket hat demonstrates an affinity for streetwear styling (and sun protection). And my Satisfy jacket tells you I have $450 to spend on a jacket.
Looking at my apparel choices, you might be able to guess what music I listen to when I run, what podcasts I enjoy, who I follow on Instagram, where I buy my groceries, and my UltraSignup score or marathon PR. Today’s running industry landscape is increasingly infiltrated by smaller, independent or “indie” running brands that are taking up an increasing market share….
