**Cues Miki Howard’s “Love Under New Management”**
As your resident marketing nerd with a finger on the pulse of the plus size fashion industry, initially I wanted to dissect the recent news of Dia & Co being acquired by Full Beauty Brands and address my questions. However, when I took a step back and looked at all the changes that has happened to and within the plus size fashion industry over the past 10 years, it sparked more than just curiosity. It ignited a new wave of questions about the future of plus size fashion. More specifically: Plus Under New Management.
In realizing the forecasted revenue opportunities in plus size fashion to reach a $501.35 billion dollar market by 2033, new players have and are entering to play in a space that is uniquely nuanced and one that operates in a different way than traditional fashion.
Could it be that these new changes are impacting the changes felt throughout the plus size community?
Can the new leadership recognize what the community needs and demands are in order to be successful?
Walk with me a bit as I try to make sense of all of this with plus under new management…
The recent acquisition of Dia&Co by Full Beauty Brands has been a major shake-up in the plus industry- one that could have longer lasting implications….
