Starved for an outdoor adventure, Giovanni McEastland takes a much-needed escape to Bronco Off-Roadeo Texas. There, the stressed-out office coordinator gains new perspective on his overall work-life balance—first off-roading through the rocky hill country west of Austin, then teaming up with professional athlete and Bronco Ambassador, Rodolfo Rojas, who guides McEastland through his first standup paddleboarding experience. Watch all of Outside’s three-part series with Ford, profiling unique, overworked individuals who find outdoor adventures as the antidote for their unhealthy work lives.
Ford Motor Company is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.
