The NWSL’s newest team has a name and identity

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(Courtesy Bay FC)

The newest NWSL team has a name: Bay Football Club, or Bay FC for short.

The club’s name was announced by retired U.S. women’s national team legend Aly Wagner during a press conference Thursday.

“There have been a lot of mascots and silly names associated with our craft. That is not the path that we wanted to go down,” Wagner said, joking that she felt “nervous excitement” ahead of the brand reveal that she hadn’t felt since her playing days.

Bay FC’s logo is a stylized “B” in gothic lettering and the club’s colors will be navy blue, red and gray.

The NWSL officially awarded the franchise its rights in April. Bay FC will begin play in the NWSL in 2024, joining the returning Utah Royals.

The club is backed by majority investor Sixth Street and is partnered with four retired USWNT stars in Brandi Chastain, Danielle Slaton, Leslie Osborne and Wagner.

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