MIAMI — The T-shirts with matching photos and Charles Leclerc quotes gave away which Formula One driver the four young women were supporting.
A picture of a young Leclerc from his go-karting days, taken from a video where he is talking about a clash in a race with Max Verstappen and declaring “just an inchident,” has become a very popular meme in the F1 world.
So when Claudia, Sofia, Lucia and Alexandra wanted to come up with a fun idea for what to wear to Miami’s Hard Rock Stadium track, tapping into the humor immediately came to mind.
“We created and designed it,” explained Claudia. “We thought it would be funny and unique.”
Each year, the group attends the race in their home city. A lot of their F1 content is consumed through social media, often posted by influencers, and they love to follow the partners of the drivers, too.
They’re part of the shift within F1’s fanbase that has occurred over recent years. It has become younger and more female. It is a noticeable change that can be seen across all F1 events, but particularly those on American soil amid the sport’s recent popularity boom here. It makes Miami, the first of the three United States races to take place each year, an important temperature check.
But if October’s United States Grand Prix is more…
