Inclusivity. Sustainability. Body Positivity. Innovation. The question around the viability and the sustainability of the plus size market has reared its ugly head again. We’ve featured so many articles over the years pushing back on the fashion industry’s declaration that the plus size fashion niche is a “fad.” Yet, somehow, they still don’t believe us when we say, ”We’re here to stay.”; because God forbid any plus size person actually loves the skin and body they are in.
It begs the question– is this why we, the plus size fashion community, remain severely underserved, with only 12% of all clothing made being for plus size people even though we make up 67% of the US population? Or why we only have access to 8% of all retail stores in the US? It doesn’t make sense.
GitNix shared, “The global plus size clothing market is expected to be worth $696.71 billion by 2027, while the U.S.’s current value stands at an impressive $31.4 billion as of 2021.” That’s not an insignificant number by any means.
As Sarah from Curvily so eloquently stated, “The plus size market has yet to reach its full potential and is still growing at an impressive rate.” So, why does the industry continue to gaslight the plus size community about the impact serving us…
 that take hold have some folks doubting and questioning the validity of this market, but those doubts are unfounded. They’re distractions. Opportunity abounds with the plus size community– a whopping $31.4 billion dollars in opportunity. As we move further into 2024 and fashion week approaches, I wonder which retailer will enter this market in a well-researched, thoughtful, and innovative way because we deserve so much better.){kind=link}