The Caitlin Clark effect | NCAA.com

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Women’s basketball has seen a rocket-like rise in popularity in recent years, and Iowa senior Caitlin Clark — now the NCAA women’s all-time leading scorer — has provided a lot of the fuel.  

Excitement has escalated throughout Clark’s run to becoming the No. 1 career scorer in NCAA women’s basketball history. The Iowa superstar accomplished the feat Thursday against Michigan, passing Washington alum Kelsey Plum’s mark of 3,527 points. 

Throughout the buildup to the historic feat, Clark’s generational talent brought more eyeballs to broadcasts, fans to arenas and all-around attention to the game. Leading the country in scoring and assists this season, Clark has been described as a “combination of Steph Curry and Pete Maravich,” superstars from different eras in the men’s game. A dynamic scorer with artistic…

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