The Business of Football: Infantino evasive, Ceferin makes early exit from FIFA Congress

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Given the fact that Artificial Intelligence was used (not entirely convincingly) in Brazil’s successful final pitch for the 2027 Women’s World Cup, it is hopefully apt that we should start this postcard from Planet FIFA by wondering which group of people at the 74th FIFA Congress will be rendered obsolete first.

For several years now, I have assumed that journalists will be among the first to be put out to pasture when the revolution really gets underway, and I have only hoped that I might squeeze a few more decent junkets out of the gig before the chatbots take over.

But after a week chasing FIFA president Gianni Infantino around Bangkok in the forlorn hope that he might answer a question or two, I now think there are several professions more vulnerable than mine.

After all, who needs press officers if you never talk to the press?


The 74th FIFA Congress took place in Bangkok this week (Thananuwat Srirasant – FIFA via Getty Images)

Before you reach for your smallest violin, let me explain why Infantino’s decision to scrap the traditional post-congress media conference this week is more alarming than you might immediately think, and it has nothing to do with the fact that it is just bloody rude to invite people to travel thousands of miles to your event and…

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