New York Fashion Week kicks off on September 6th, and while most will be watching the runways to see the latest trends, our team will be eagerly watching (and hoping) to see more representation and diversity.
Earlier this year, Vogue Business published a study on size-inclusivity at AW24, classifying looks as straight size (0-4), mid-size (6-12) and plus size (14+). Their study showed that a dismal 0.8% of looks at New York Fashion Week were plus size.
We all know that fashion is not representative, but a lack of up-to-date credible data has meant it’s been hard to say exactly how unrepresentative it is. That’s why we decided to share ours.
Since launching in 2020, Mys Tyler has been downloaded by over 600,000 women across the globe who enter their body data so we can match them with like-bodied fashion creators. We realized our data could plug this gap and highlight the need for better representation in the fashion industry. We’ve just launched Mys Tyler Insights: US Edition with data from over 42,000 American women aged 18+.
Our data suggests that the majority of American women (54.4%) are considered plus size, when compared to the 0.8% of plus size looks at fashion week, this disparity is clearly evident (and shocking).
Many…
