It’s no longer up for debate whether women’s basketball has taken a firm foothold in our sports consciousness.
The 2022 women’s NCAA Tournament championship grew to 4.85 million views – the most-watched women’s title game since 2004. The WNBA, which celebrated its 25th anniversary last season, broadcast its most-watched regular-season game since 2012. Merchandise sales and attendance numbers are up, star players are household names, the W hoodie is an undeniably cool look.
Through the recent years of the sports’ substantial growth, The Athletic has been a leader covering women’s college basketball and the WNBA. With our deep investigations, going behind the scenes of players’ NIL power, providing strong analysis of free agency and mock drafts, delivering unmatched storytelling and, of course, capturing the magic of the NCAA and WNBA championships, we’ve been committed to covering the sports’ most important stories.
But we want to do more. As the popularity and exposure of the WNBA and women’s college basketball are growing, so are we.
The Athletic is delighted to announce we have added two full-time national reporters to our staff in Sabreena Merchant and Ben Pickman. Along with senior reporter Chantel Jennings, we have the largest full-time staff dedicated…
