Yes, JCPenney — you heard that right!
In a move that has us clearing our fall wardrobes already, Ashley Graham, a champion of and for body confidence herself, is officially partnering with JCPenney to deliver an exclusive plus size collection — and it’s about to shake up their whole game.
Announced today, JCPenney’s curious collaboration with the multi-hyphenate supermodel and entrepreneur marks a powerful new chapter not just for the brand, but for plus size fashion as a whole. Launching Fall 2025, the Ashley Graham x JCPenney collection promises bold, confident, and seriously stylish pieces tailored specifically for plus size women — with that signature Graham flair we look forward to.
How the Ashley Graham x JCPenney Collab is a Full-Circle Fashion Moment
For Ashley, this isn’t just another job, it’s personal.
“This is something I’ve dreamed about for a long time,” Ashley shared. “JCPenney was a true champion for me right from the very beginning, giving me one of my very first opportunities as a model. Now, to see JCPenney boldly embracing their role as a fashion leader for all body types feels incredibly powerful and inspiring.”
Talk about a full-circle moment! This Ashley Graham x JCPenney partnership feels like it was meant to be —…
